How to
How to track your AI visibility over time
A one-off check shows where you stand today. Tracking shows whether your content and PR work is moving you up the answer, and how your competitors are doing.
Short answer
Save a task in the AI Answer Scraper with your buying prompts, your brand, domain and competitors, and all three engines (chatgpt, gemini, google_ai_overview). Add a weekly schedule. Every run produces a summary row with a 0 to 100 visibilityScore for your brand, a breakdown by engine, the same metrics for each competitor and the most cited domains. Compare the runs week over week.
A real use case
A project-management SaaS tracks 30 prompts against four competitors. After four weekly runs, its score is flat on ChatGPT but rising on Gemini, and one review site cited in most answers still does not list the product. The team fixes that listing and watches the next runs.
Step by step
- Write 20 to 50 prompts a buyer would ask, including comparisons such as "X alternatives".
- Add your brand, domain and competitors. Use the same lists every run so results compare.
- Select all three engines and keep the summary row on.
- Save the input as a task and add a weekly schedule in Apify.
- Send each run to Google Sheets or a webhook and chart
visibilityScore,shareOfVoiceandcitationRateper week.
Input (paste into the JSON tab)
{
"queries": [
"best project management software for small teams",
"Asana alternatives",
"project management tool for agencies"
],
"engines": [
"chatgpt",
"gemini",
"google_ai_overview"
],
"brandName": "YourPM",
"brandDomain": "yourpm.com",
"competitors": [
"Asana | asana.com",
"Trello | trello.com",
"Monday.com | monday.com"
],
"country": "US",
"includeSummary": true,
"fanOutVariants": 0
}
What you get back
{
"recordType": "summary",
"brandName": "YourPM",
"answersAnalyzed": 9,
"visibilityScore": 34.2,
"brand": {
"mentionRate": 0.44,
"shareOfVoice": 0.12,
"citationRate": 0.22
},
"byEngine": [
{
"engine": "chatgpt",
"visibilityScore": 28.0
},
{
"engine": "gemini",
"visibilityScore": 41.5
}
],
"competitors": [
{
"brand": "Asana",
"visibilityScore": 71.3
}
],
"topCitedDomains": [
{
"domain": "g2.com",
"citations": 7,
"answers": 6
}
]
}
Trimmed example. Names and numbers are illustrative; your run returns real data with more fields.
Tips
- The score is 40% mention rate, 30% position, 20% share of voice and 10% citation rate. Watch the parts as well as the total.
- AI answers vary from run to run. Judge the trend over several weeks and many prompts, not a single answer.
- Keep prompts and competitor names fixed. Change them and the weeks stop being comparable.
- The most cited domains list is your content and outreach plan: those are the pages the engines rely on.
- Turn on sentiment analysis to see whether each engine recommends or warns against each brand.
- Just need a quick one-off? See how to check if ChatGPT mentions your brand. Interested only in Google? See how to track Google AI Overviews.
What it costs
$20 per 1,000 answers, plus a small per-run fee. 20 prompts on 3 engines is 60 answers, about $1.20 per weekly run. Google queries without an AI Overview and failed rows are free.
Plus a small per-run start fee. Apify's free plan includes monthly credit, enough to test. Check the listing for current pricing.
FAQ
What is AI visibility tracking?
Asking AI engines the questions your buyers ask, on a schedule, and measuring how often your brand is named, in what position, next to which competitors, and whether your site is cited.
Which AI engines can it track?
ChatGPT, Google Gemini and Google AI Overviews. Perplexity, Copilot and Google AI Mode are not supported.
Is there a ChatGPT rank tracker?
ChatGPT has no ranking like Google. This actor tracks your brand's position among the brands named in each answer, plus your share of voice, over time.
How is this different from a one-off check?
A one-off check shows today's answers. Tracking repeats the same prompts weekly so you can see trends and measure the effect of your work.
Related
- AI Answer Scraper ChatGPT, Gemini and Google AI answers, sources and brand mentions. $20 / 1,000 answers.
- How to check if ChatGPT mentions your brand
- How to track Google AI Overviews for your keywords
- How to turn a website into data for a chatbot
- How to use a scraper MCP server in Claude
- How to turn a website into an LLM wiki
- All How To guides
Try it on your own data
Paste the input above, run it, and see your results in a couple of minutes.
Open AI Answer Scraper