Find Local Businesses Without a Website

Short answer

Run the Google Maps Scraper with a business type and a few ZIP codes, and set Website filter to “Only places that need website work”. It keeps businesses with no website, a site that is down or suspended, no mobile version, no HTTPS, or a copyright notice five or more years old, and says which one applies. Turn on emails to get the business's own address when its site has one.

A real use case

A one-person web design studio in Dallas wants 50 roofers and plumbers to call this month. Checking Google Maps listings and websites by hand takes an evening per dozen. In a 400-place test run of Dallas and Phoenix contractors, 57 places (14%) needed website work: 34 had no website, 5 had a site that was down, and 18 had an old copyright year, no HTTPS or no mobile version. Each one came with a phone number and the reason to call.

Step by step

Open the actor on Apify and sign in (the free plan is enough to test).
Add business types and locations. Use ZIP codes or neighborhoods: Google Maps returns about 120 to 200 places per search.
Set Website filter to “Only places that need website work”. This switches on the website check by itself.
Turn on emails and set a minimum review count to favor busy businesses.
Start, then open the Website check view or export CSV or Excel.

Input (paste into the JSON tab)

{
  "searchTerms": [
    "plumber",
    "roofing contractor"
  ],
  "locations": [
    "75201",
    "75204",
    "75206",
    "75214"
  ],
  "websiteFilter": "needsWork",
  "scrapeContacts": true,
  "minReviews": 10
}

What you get back

[
  {
    "name": "Prairie Roof Co.",
    "category": "Roofing contractor",
    "phone": "(214) 555-0163",
    "rating": 4.7,
    "reviewCount": 88,
    "website": "http://prairieroof.example/",
    "websiteStatus": "down",
    "websiteIssues": [
      "website is down: domain does not resolve"
    ],
    "needsWebsiteWork": true
  },
  {
    "name": "Lakeside Plumbing",
    "category": "Plumber",
    "phone": "(214) 555-0119",
    "rating": 4.9,
    "reviewCount": 212,
    "website": null,
    "websiteStatus": "no-website",
    "websiteIssues": [
      "no website on Google Maps"
    ],
    "needsWebsiteWork": true
  }
]

Trimmed example. Names and numbers are illustrative; your run returns real data with more fields.

Tips

Expect 5% to 15% of a search to qualify, so use several ZIP codes and two or three related business types.
Lead with the issue in your first message: “your website link on Google shows Account Suspended” gets more replies than “do you need a website?”.
Businesses with no website usually have no email here. Call them, or look up their Facebook page.
Sites that block automated checks come back unknown and are left out of the filter, so nothing on the list is a guess.

What it costs

$1 per 1,000 places, plus $1 per 1,000 websites checked and $1 per 1,000 places with an email. A list of 1,000 businesses that need website work costs about $2, and places the filter removes are free.

Plus a small per-run start fee. Apify's free plan includes monthly credit, enough to test. Check the listing for current pricing.

FAQ

How does it know a website is broken?

It opens the site twice. It counts as down only if the domain doesn't resolve, the server refuses connections, the homepage returns 404, 410 or a 5xx error both times, or the page shows a suspended-hosting or domain-for-sale notice.

Does a Facebook page count as a website?

No. A business whose only website on Google Maps is a Facebook or Instagram page is listed as having no website.

Is it legal to contact these businesses?

The listings are public business information, but outreach is regulated. Follow CAN-SPAM in the US and GDPR in Europe, and keep messages relevant and personal.

Google Maps Scraper Local businesses with phone, email and a website check: find the ones with no site, a broken site or no mobile version. $1 / 1,000 places.
All How To guides

How to find local businesses without a website