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How to

# How to find customer pain points on Reddit

People describe their problems on Reddit in their own words. That is product research and ad copy for free.

**Short answer**

Search Reddit with the **Reddit Scraper** for phrases like “alternative to” or “I hate”, filter posts with `includeKeywords`, and turn on `aiTagging`. Each post gets tags for pain point, request and intent, so you can count them.

## A real use case

A founder building an invoicing tool searches “invoicing software” and “freelance invoice” over the past year, keeps posts with “hate”, “alternative” or “wish”, and finds that late-payment reminders are the top complaint. That becomes the landing page headline.

## Step by step

1. **Search the words customers use**, not your marketing words.
2. **Add must-contain keywords** like hate, wish, alternative.
3. **Turn on AI tags**.
4. **Run**, then count tags in a pivot table.

### Input (paste into the JSON tab)

```
{
  "searchTerms": [
    "invoicing software",
    "freelance invoice"
  ],
  "searchSort": "relevance",
  "time": "year",
  "maxPostsPerSource": 200,
  "includeKeywords": [
    "hate",
    "alternative",
    "wish",
    "frustrating"
  ],
  "maxCommentsPerPost": 20,
  "aiTagging": true
}
```

### What you get back

```
{
  "dataType": "post",
  "title": "Any invoicing tool that chases late payments for me?",
  "subreddit": "freelance",
  "score": 412,
  "numComments": 96,
  "aiTags": {
    "painPoint": "late payments",
    "intent": "looking for tool"
  }
}
```

Trimmed example. Names and numbers are illustrative; your run returns real data with more fields.

## Tips

- Read the top comments, not just posts. Fixes people recommend are your competitors.
- Quote real phrases in your ads; they match how buyers search.

## What it costs

$1 per 1,000 posts and $0.50 per 1,000 comments, plus the AI tag add-on (see the listing).

Plus a small per-run start fee. Apify's free plan includes monthly credit, enough to test. Check the listing for current pricing.

## FAQ

**Which subreddits should I search?**

Search all of Reddit first, then look at the subreddit column to see where your buyers talk.

## Related

- [**Reddit Scraper**](https://apify.com/scrape-lads/reddit-scraper?utm_source=scrapelads&utm_medium=site&utm_campaign=how-to-find-customer-pain-points-on-reddit&utm_content=reddit-scraper) Posts, comments, searches and users. No login. $1 / 1,000 posts.
- [How to scrape Reddit without the API](/how-to/scrape-reddit-without-api/)
- [How to search and export Threads posts](/how-to/search-threads-posts/)
- [How to get emails from Facebook Pages](/how-to/get-emails-from-facebook-pages/)
- [All How To guides](/how-to/)

## Try it on your own data

Paste the input above, run it, and see your results in a couple of minutes.
[Open Reddit Scraper](https://apify.com/scrape-lads/reddit-scraper?utm_source=scrapelads&utm_medium=site&utm_campaign=how-to-find-customer-pain-points-on-reddit&utm_content=reddit-scraper)